Following on from last weeks post about street teams I wanted to open up a new discussion. Indulge me, if you will.
From the brilliant responses I received via the comments, email and Facebook I think the first, alarmingly obvious, conclusion to be drawn is that whether or not the model can still work, the term "street team" needs to die. So many people appear to have negative, often juvenile associations with the title and seems to be putting people off like the metaphorical vocalist who can't hold a note stops people hearing the potentially wonderful music behind him.
Over the past few days I've started to draw a few conclusions from the feedback and have started to assemble a plan. Well, three plans, actually. It's very early stages right now but I feel as though my head is filled with lots of good idea dots, I just need to find a way to connect them. One of the biggest things currently halting this process, however, is a big question. So big, in fact, I hoped you might be able to lend me a hand with it...
How do YOU find new music?
This is something which I'm expecting to throw up a whole manner of different answers, most of which are likely to pinpoint how things have changed over the past few years. If I'd have asked you this question 1, 5 or 10 years ago, imagine how you would've answered and compare it with today.
The internet, for all its wonder, is killing printed media. Magazine sales are declining as our expectations increase and waiting until the following day/week/month to find the latest news can no longer be tolerated. Myspace, podcasts, Last.fm and more recently, Spotify, have hammered nails into the coffin of the radio, which more so than ever before boasts a listenership of casual consumers, losing many of yesteryear's niche genre fans. MTV no longer show music, so that's a nonstarter. Myspace, as I've ranted about before, is a dead scene waiting to happen and the other social media platforms are becoming increasingly filled with junk. The weeds are hiding the flowers.
So who do you turn to? Does your faith still lie with the conventional printed or aural media? Do you use internet forums and trust in the opinions of strangers? Do you exchange recommendations, MP3s or maybe CDs with your closest friends? Do you need a combination of all of these elements to fall into place before you've heard a bands name enough times to prick your curiosity? Or do you not trust anyone, instead choosing the lonely path of self-discovery, endlessly trawling through the clutter of disappointing music with the lure of finding Your New Favourite Band just enough to keep you going?
As ever, I'd love to hear your thoughts and preferences in the comments or via email. Feedback is always appreciated and extremely useful too. If it stops raining tomorrow I'm planning a day out with my old pal, the laptop, to have a read through and see if I can construct something which might just help us all out. No pressure then.