For the next 5 minutes you're all employees of Big Scary Monsters Recording Company. Your job title is 'Marketing Assistant', which is fairly self-explanatory I think, but just to confirm: you're assisting with marketing. Sound good? Good. You're not getting paid.
I spent quite a bit of time yesterday thinking about compilations. I really enjoy releasing those things. Over the past few years we've done a whole number of them on BSM and they serve as great pointers to showcase our catalogue "through the ages" if I can use that phrase without sounding like a horrible television commercial for a 20 CD box set of Great Driving Anthems? We've released CDs in cardboard slipcases and fully packaged jewel cases. We've sold some very cheaply (around £3), we've sold some for a little bit more (£6) and we've given a couple away for free (£0). We even released a compilation dedicated entirely to Swedish music. It sounded brilliant but that didn't translate to sales as one would hope.
The problem with compilations is that nobody buys them anymore. Shops very rarely stock any and unless the content of the disc is nearly all new and exclusive (which is a difficult thing to achieve), people likely already own/can easily find the tracks elsewhere. As Marketing Assistant, here's your first task:
Tell me what we can do to make compilation CDs exciting again.
I really want to release the Winter Collection on CD this year and have a great lineup in mind but don't have the space to sit on (literally, looking at the number of boxes in here already) 1000 un-sold units. How should it be packaged? Would people prefer it in a handmade, cleverly crafted sleeve? Would that be enough to make you purchase? What about cost? What price would you pay for a 15 track BSM sampler CD? £4? Maybe just £1 if you purchase it at the same time as anything else from the store? Or would you only be interested if it was free? Be honest. What if it was in a package with something else, for example, a t-shirt? A t-shirt and a CD for £10? How about if it was an enhanced CD and featured 15 audio tracks and 10 videos? The videos can all be found on Youtube anyway, but would the fact that these play in better quality and could be added to your iPod offer any appeal?
Leave any ideas and opinions in the comments (you don't need to be a member to post, by the way) or email me at firstname.lastname@example.org - I'm really interested to know your views on this one.